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Who Sold Santa? – Discussion Starter (Stage 4, Stage 5)

On Demand

When did Christmas become so commercial?

Discover how one business saw a great opportunity to make the festive season a guaranteed money-spinner.


ACTIVITY OUTLINE:

The history of Santa is longer than Kris Kringle’s beard!
And the jolly man in red has one brand to thank more than any other for his popularisation…Find out as this short video gives a brief overview of the commercialisation of Christmas celebrations.

Use it as a conversation starter or launching point for more in-depth investigation into how businesses interact with important cultural events.

After watching this video, students will be able to:

  • Identify the company that made the decision to depict Santa Claus in red.
  • Simply explain why this decision was made.
  •  Consider other ways in which Christmas (or other cultural celebrations) have been commercialised.

*Perfect for students studying commerce, business studies, marketing and advertising.


IS THIS A FREE EVENT? Yes


BROUGHT TO YOU BY: Academy of the Social Sciences in Australia

Event Details

Event Type

On Demand (available until: 25-Dec-2026 11:30PM)

Delivery Platform

Youtube Recording

Duration

3 Minutes

Price

FREE

Curriculum

Secondary

Main KLA, Strand, Sub Strand

HSIE » Commerce

Other KLAs

HSIE » Business Studies

Creative Arts » Visual Design

Learning Intentions & Success Criteria

After watching this video, students should be able to:

  • identify the company that made the decision to depict Santa Claus in red,
  • simply explain why this decision was taken,
  • consider other ways in which Christmas (or other cultural celebrations) have been commercialised.

Joining The Event

Technology and Materials Requirements

Internet connection and device to watch/listen.

More Information About This Event

For more resources on many topics in the social sciences, visit our Learn page here.

If you have any queries please contact the provider

Name: Academy of the Social Sciences in Australia

Phone: (02) 6249 1788

Email: [email protected]

Website: www.socialsciences.org.au

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